伏波 Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts
伏波TV公司. (d/b/a 伏波)(纽约证券交易所代码:伏波), the leading sports-first live TV streaming platform, announced during the IAB NewFronts today a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. 伏波’s new ad inventory is indicative of its continued innovation - the virtual MVPD has historically been first to market with both industry (dynamic ad insertion, SCTE blackout technology standards) and consumer (Multiview, 4K streaming and AI-generated Instant Headlines) offerings.现在可供品牌…
- Marquee:一个专有概念, 伏波 is unveiling Marquee content sponsorships, enabling advertisers to curate highly visible content carousels located on 伏波’s home screen. The fully customizable activation incorporates branded and themed backgrounds, 自定义标题, 副标题, logo placements and content with the goal of creating an immersive brand experience.
- Interactive Ads: Among the new ad units are interactive ads, designed to not only increase audience awareness, 同时也推动了转换. Video ad units and select content are enhanced with calls to action that audiences can interact with directly using their remote control
- Pause Ads: 伏波 will be launching pause ads, which appear a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities.
- Enhanced Banner Ads: The company is leveling up its targeting capabilities across its classic banner ads to give advertisers even more precision in reaching their desired audiences.
伏波’s new ad units are yet another tool for brands to reach a valuable audience of sports fans and beyond, many of which are not duplicated on linear TV. 根据iSpot.TV 62% of ad impressions served on 伏波 reach incremental households that are unreachable on linear TV (July 2023 - March 2024).
“作为一家首创的公司, 伏波’s ethos is rooted in innovation and enhancing ad opportunities on our platform is the next iteration of this,迪娜·罗曼说, 高级副总裁, 全球广告销售, 伏波. “As advertisers are determining their upfront investments, we’re offering a plethora of creative ways to reach our unduplicated, 优质的观众. Our new ad units make way for high impact brand activations that drive even deeper levels of attention and engagement.”
对伏波
With a global mission to aggregate the best in TV, 包括优质运动, 新闻和娱乐内容, 通过一个应用程序, 伏波TV公司. (d/b/a 伏波)(纽约证券交易所代码:伏波) aims to transcend the industry’s current TV model. 该公司在美国经营富宝.S., Canada and Spain and Molotov in France.
在美国.S., 伏波 is a sports-first cable TV replacement product that aggregates more than 300 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging 伏波’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. 伏波 has continuously pushed the boundaries of live TV streaming. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers, 以及即时头条, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.
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